We are the music makers

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  • What LUFS should you master to in 2026? What each streaming platform documents, and what is folklore

    Most "streaming loudness target" charts mix official numbers with figures nobody at the platform ever published. We went back to each service's own pages on 24 Oct 2026. Spotify publishes a full spec, Apple and Amazon describe the method but no number, YouTube says normalisation-style processing is off for music, and for TIDAL and Deezer we found no current artist-facing page at all. Here is what is documented, what is reported, and a target plan you can defend.

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  • Sync licensing basics for independent artists: one-stop rights, libraries and fees

    A sync placement pays for two separate rights, and a music supervisor has to clear both before your track goes anywhere near a picture. Here is what those rights are, why owning both of them makes you easier to license, how library deals differ, why nobody can quote you a standard fee, and the paperwork that gets you paid after the cheque.

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  • Text-to-MIDI vs text-to-audio: why symbolic music generation matters to artists

    Text-to-audio models hand you a finished-sounding recording. Text-to-MIDI models hand you notes: pitches, lengths and velocities you can edit, re-voice and play on your own sounds. Here is how the two approaches differ, what research systems such as MusicGen and text2midi actually output, and why the symbolic route keeps more of the song in your hands.

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