SM and JYP's investment arm weigh bets on AI idols that talk to every fan differently
Chosun Biz reports that SM Entertainment and JYP Partners, JYP Entertainment's investment arm, have held investment talks with startups building AI virtual artists that hold a different one-to-one conversation with every fan. Nothing is signed. The model replaces the human performer behind a virtual idol, and that shifts who holds power in K-pop.
AIvia Chosun Biz