Topic

K-pop

  • BTS lifted South Korea to No. 3 music exporter, but Korean-language listening in the US didn't move

    Luminate's 2026 midyear report puts South Korea third in its Export Power Rankings, up from fourth in 2025, and credits BTS's ARIRANG. The same report shows Korean-language songs holding steady at 1.1% of US streams, and ARIRANG's US success running on CD sales more than streams. One comeback can move a country's ranking without changing what most listeners choose to play, and that matters for every act not singing in English.

    Industryvia Luminate

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