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India's oldest label is using AI to make the music videos it never owned

Saregama owns the songs and recordings for much of Hindi cinema's 1960s and 1970s music, but not the film clips that went with them. It now uses generative AI to make new videos for those songs, and to rework some for younger listeners, while it still argues against unlicensed AI. The label hasn't said whether the original singers' or composers' estates get any say.