Pre-save campaigns explained: how they work on Spotify and Apple Music, and what the evidence says
A pre-save lets a fan add a release to their library before it exists, so it lands there on release day. Spotify and Apple now offer this natively for albums and EPs, third-party links still fill the gap for singles, and the only hard evidence that pre-saves help comes from the platforms themselves. Here is how each route works and what we would actually do.
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