Anime is Japan's music export engine: what 'IRIS OUT' and Ado teach artists about sync
Kenshi Yonezu's anime film theme "IRIS OUT" topped Billboard JAPAN's first-half 2026 chart after reaching No. 5 on the Billboard Global 200, the highest yet for a Japanese-language song. Japan's trade ministry puts the music industry's 2024 overseas income at ¥72.58bn, and most of the money it can trace arrives as streams, not sync fees. The lesson for artists anywhere is that a placement is where discovery starts, and the money comes later.
Industryvia Ministry of Economy, Trade and Industry (METI)