We are the music makers

Topic

Saregama

  • India's labels want streaming services to pay nothing for AI "slop". Who decides what counts?

    Saregama's managing director Vikram Mehra says labels in India and globally are working with the three leading streaming services so that purely AI-generated music gets no share of the royalty pool. The principle protects human artists, but it leaves open who draws the line, how AI-assisted work is treated, and who keeps the money that slop no longer earns.

    Industryvia Deezer Newsroom

  • India's oldest label is using AI to make the music videos it never owned

    Saregama owns the songs and recordings for much of Hindi cinema's 1960s and 1970s music, but not the film clips that went with them. It now uses generative AI to make new videos for those songs, and to rework some for younger listeners, while it still argues against unlicensed AI. The label hasn't said whether the original singers' or composers' estates get any say.

    AIvia Music Business Worldwide

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