Topic

Spotify

  • What LUFS should you master to in 2026? What each streaming platform documents, and what is folklore

    Most "streaming loudness target" charts mix official numbers with figures nobody at the platform ever published. We went back to each service's own pages on 24 Oct 2026. Spotify publishes a full spec, Apple and Amazon describe the method but no number, YouTube says normalisation-style processing is off for music, and for TIDAL and Deezer we found no current artist-facing page at all. Here is what is documented, what is reported, and a target plan you can defend.

    Workflows

  • Spotify hits 306 million subscribers and says AI agents will make it stronger. What artists should ask

    Spotify ended Q3 2026 with 306 million Premium subscribers and 788 million monthly users, and its co-CEO pitched it as a winner of the "agentic age". As listening moves into AI agents and conversations, artists have little view of how they get picked, and the the Universal and Warner deals reaching their two-year mark in early 2027 are the moment to ask.

    Industryvia Spotify Technology S.A.

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