Spotify's "AI Persona" badge labels faces, not songs, and it decides who gets recommended
Spotify will badge artist profiles whose public identity looks like a photorealistic AI-generated person, and keep those profiles out of editorial and algorithmic recommendations by default. The badge says nothing about how the music was made. For artists, that means the face on the profile now matters more to discovery than the method behind the track.
Industryvia Spotify Newsroom