Merch for independent artists: print-on-demand vs bulk, and how to work out your margin
Print-on-demand means no stock and no upfront cost, but you pay more per item. Ordering in bulk is cheaper per item, but you pay first and carry the risk. This guide sets out how each model works, how to calculate the margin on one shirt, and when to switch. Fees are from Printful and Bandcamp, read on 24 Oct 2026.
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