We are the music makers

Topic

Ai

  • "Heart on My Sleeve", three and a half years on: the fake Drake track that set the terms for AI music

    In April 2023 an anonymous producer called Ghostwriter put out a song with AI voices made to sound like Drake and the Weeknd, and it was gone from the streaming services within days; on YouTube, Universal's claim reportedly rested on a producer tag rather than on the voices. Since then labels have sued AI companies and then licensed them, and platforms have written voice-clone rules. The idea Ghostwriter pitched, licensed voices with a revenue split, is now the business model. It's just not his.

    AIvia Billboard

  • Every platform now labels AI music differently, and the burden lands on artists

    YouTube Music started labelling AI-generated songs on 14 Oct 2026, using what partners declare plus its own detection. Apple Music, Spotify, TIDAL, Deezer and the RIAA/IFPI scheme each draw the line in a different place, so an artist who uses AI for one stem now has to describe it five ways or let a detector decide.

    Industryvia YouTube Official Blog

  • Deezer's AI kill switch is a search filter. Its own numbers say the bigger problem is fraud

    Deezer will let listeners hide fully AI-generated music from search before the end of 2026. Its own figures matter more than the toggle. Deezer receives nearly 90,000 fully AI tracks a day, yet they draw only 1-3% of streams, and up to 85% of those streams in 2025 were fraudulent. For human artists, the fix that counts is in the payout system, not the search bar.

    Industryvia Deezer Newsroom

  • Holly+ gave a voice clone a constitution. The consent tools that followed settled for an opt-out box

    In July 2021 Holly Herndon released Holly+, a voice instrument trained on her isolated vocals, with a plan for token holders to approve official uses and share the money. A year later she and Mat Dryhurst co-founded Spawning, whose "Have I Been Trained?" opt-out became one of the most widely used opt-out tools in AI. The first idea asked permission up front; the second asked artists to object. Five years on, the first is still the better template.

    AIvia Holly Herndon

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