Amazon Music for Artists and Deezer for Creators: what the dashboards offer

Most independent artists set up Spotify for Artists and Apple Music for Artists and stop there. Amazon Music and Deezer both run their own free dashboards too, and they are easy to overlook. This guide sets out what each platform says its tool does, using only the platforms' own pages as we read them on 24 Oct 2026. Features change, so check the live pages before you plan around any of them.

If you have not set up the bigger two yet, start with our Apple Music for Artists guide and our guide to pitching on Spotify for Artists.

Amazon Music for Artists

Amazon describes Amazon Music for Artists as "a one-stop shop to manage your business and presence on Amazon Music", offering real-time analytics, fan engagement tools and monetisation tools. Its home page groups the features into several areas.

Getting access. The page covers claiming your profile, managing a team and reporting profile issues. It also says artists distributed through CD Baby, DistroKid, TuneCore and TuneCore Japan "get instant access to the app" when they authenticate with their distributor account. If you use one of those, that is the quickest route in; if you are choosing a distributor now, our distributor guide covers the wider trade-offs.

New releases. Amazon lists pitching new music, pre-saves, gaining followers, updating artist images and promoting releases under this heading.

Your stats. Amazon's page promises "real-time data and streaming insights", and lists trend monitoring, listener insights, programming data and Alexa voice reporting. The Alexa item is the one feature here that the other big dashboards cannot copy directly, because it reflects how people ask a smart speaker for your music.

Artist profile. Profile images, artist bios, lyrics and X-Ray are listed as profile tools.

Merch. Amazon lists selling merch on Amazon, a Bandsintown merch integration, print on demand, brand stores and ads, and brand protection, and says there are "no upfront costs or inventory risks". The page does not set out the fees or margins on the home page, so read the terms before you assume what you would keep.

Beyond the app. The page also mentions reach through Alexa and podcasts, editorial programming, Amazon Music Originals, livestreaming, and a separate section for labels and distributors.

Deezer for Creators

Deezer for Creators is a much shorter list. Deezer's page names four features:

• Profile customisation: a biography and photo, plus highlights to feature new releases or tracks.
• Audience insights: in Deezer's words, "in-depth analysis into who's listening for a closer look at your audience".
• Fan engagement: notifying followers about new releases and sharing milestones.
• Release tracking: monitoring how releases perform over time.

That is the whole pitch on the home page. There is no merch, no voice data and no pitching tool listed there, so if you need any of those, do not assume Deezer offers them.

Side by side

Everything in this table comes from each platform's home page. "Not listed" means only that we did not see it there, not that it does not exist.

A sensible setup routine

1. Claim both profiles on release week, not later. A stale photo or empty bio is the most visible thing on either service, and both list profile editing first.
2. Use distributor sign-in on Amazon if you can. It is the route Amazon itself highlights for those four distributors.
3. Check the stats once a month, not daily. For most independent artists these are smaller services, so day-to-day numbers will be noisy. Look for trends: which tracks, which countries, which listeners come back.
4. Turn on follower notifications. Both dashboards list some way to tell existing followers about new releases. It costs nothing and reaches people who already chose you.

What we think

Neither dashboard will change your career by itself, and neither replaces the work on Spotify, YouTube or your own mailing list. But skipping them leaves money and data on the table for almost no saving in time. An hour per platform, once, gets your profile right; ten minutes a month keeps an eye on the numbers.

Of the two, Amazon's is the more interesting tool. Voice reporting tells you something no other dashboard does: whether people can actually ask for your music out loud. If you rarely show up in voice data, an artist or track name that is hard to say may be one reason why, which is worth weighing before you name your next release. Merch is the other reason to look, but treat "no upfront costs" as the start of the sums, not the end of them.

Deezer's is the leaner tool, and that is fine. Its value is mostly in a tidy profile and a simple view of who listens. If you want to understand why plays on smaller services still matter for income, our explainer on how streaming royalties are calculated is the place to start.