News · industry — By WATMM Desk —
Human Made, Human Paid: the musicians' union takes AI to the bargaining table on 3 November
The American Federation of Musicians wants consent, credit and pay for AI training written into its next contract with Universal, Sony, Warner and Hollywood Records, which covers major-label recordings in the US and Canada. Talks resume on 3 November, while the union's lawsuit over the labels' Suno and Udio deals waits for a ruling.
Key facts
- What happened: on 20 Oct 2026 the AFM launched "Human Made, Human Paid", a campaign and petition for consent, credit and compensation whenever musicians' recorded work is used to train AI or generate music.
- Where it lands: the union is renegotiating the Sound Recording Labor Agreement with UMG, Sony, Warner and Hollywood Records; talks resume on 3-5 Nov 2026 after four rounds that the union calls stalled.
- The parallel fight: the AFM sued UMG and Warner in June, arguing their Udio and Suno deals (Warner has both; UMG has Udio) are a "new use" under Article 21(a) of the current agreement; the labels say the clause sets no rate for AI and have asked Judge Edgardo Ramos to dismiss the case.
- Why it matters: session players usually have no share in label licensing income beyond their session fee, so a union contract is close to the only place they can get a cut of label AI licensing.
The American Federation of Musicians, the US and Canadian union for professional instrumentalists, launched a campaign called Human Made, Human Paid on 20 Oct 2026, according to AIMusicpreneur. The pitch fits on a placard: consent, credit and compensation whenever a musician's recorded work is used to build or run AI music systems. The campaign's own slogan is "If AI learns, we should earn!"
The timing is the point. Two weeks later, on 3 November, the union goes back into talks with the major labels over the contract that governs session work on their records.
What is the union actually negotiating?
The Sound Recording Labor Agreement (SRLA) is the AFM contract for musicians who play on major-label records. The campaign site says the next one is being negotiated with Universal, Sony, Warner and Hollywood Records, and that the contract covers all major-label recordings in the US and Canada. The union says it represents about 70,000 musicians.
The campaign FAQ says talks resume on 3-5 November after four bargaining rounds, and calls them stalled. It lists the union's priorities as:
- Consent: the right to allow or refuse the use of a performance for AI training.
- Credit: being named when your work goes into a model.
- Compensation: payment when your work creates value in an AI system or a licensing deal, including a share when labels license catalogues to AI companies.
- Guardrails: contract terms that stop labels using AI to replace players or exploit their recorded tracks.
Healthcare funding and faster, more transparent payments are on the list too, which is a reminder that this is a full contract renewal, not only an AI fight.
AFM president Tino Gagliardi told Rolling Stone that the labels "cannot pocket profits built on the backs of human artistry", as AIMusicpreneur reports. The union's harder line, reported by CMU, is that labels warn in public that AI could replace human artists while taking "massive corporate payouts" for licensing to AI firms and "paying recording musicians zero". That is the union's characterisation; no deal terms are public.
The lawsuit running alongside the talks
The campaign sits on top of a court case. On 5 June the AFM sued Universal and Warner in the Southern District of New York. It argues that licensing recordings to Suno and Udio is a "new use" of those recordings under the current SRLA, which would require notice to the union and payment to the players. It wants damages and an order making the labels disclose which recordings were licensed. An amended complaint in July replaced Warner Music Group with its Warner Records and Atlantic labels.
The deals at issue, as Music Business Worldwide recounts: Universal settled with Udio in late October 2025; Warner settled with Udio in mid-November 2025 and with Suno days later. Sony has settled with neither and is not in the suit.
The labels' answer is narrow and technical. The new-use clause, Article 21(a), sets no rate of its own, they say; it borrows one from a separate AFM agreement covering the new purpose, and no such agreement exists for AI. At a July conference the union's lawyer accepted that no AI agreement exists, and the labels say that concession ends the case. Warner also argues that session scale was already paid and that AI pay belongs at the bargaining table, not in federal court. Briefing finished on 11 September and Judge Edgardo Ramos has not ruled. As Hypebot notes, a denial would send the case to discovery, which could expose the confidential licence terms.
What it means for the people who played on the records
Featured artists can at least argue over AI use through their record contracts, and songwriters through publishers and collecting societies. Session players mostly have neither. CMU's analysis puts it plainly: without copyright reform or union deals like this one, they may get nothing from AI licensing.
Players are organising in public. Local 802, the New York local that calls itself the world's largest local union of professional musicians, has been pushing the petition on X. One musician posted that he had signed. The Artist Rights Alliance has come out in support, which is notable because featured artists and session players don't always line up. The campaign site says the union is "not here to fight technology", and that framing matters: the ask is a share and a veto, not a ban.
For a working player the stakes are concrete. The union says it was never told which recordings went into these deals, so a player can't currently find out whether their own takes were licensed, and on the labels' reading of the contract nothing more is owed for that use. The petition asks for name, email, postal code and membership status, so non-members can sign it too.
What we think
The court case is the weaker lever, and both sides know it. The July concession gives the labels a clean contract argument, and a judge is unlikely to invent an AI rate the agreement doesn't contain. The case is still valuable to the union because of what discovery would show. Labels don't want Suno and Udio licence terms read out in open court, so the realistic outcome is a bargaining-table trade, not a verdict.
Watch what gets traded. Consent for future recordings is relatively cheap for labels to grant. The expensive part is the back catalogue already licensed. Our read is that the labels will offer forward-looking consent and credit and resist any retroactive share. If the AFM accepts that, the players on the records that actually trained today's models get nothing, and they are the people the campaign is named for.
Sony is the one to watch. It has no Suno or Udio deal to defend, so agreeing a forward AI clause costs it less than it costs Universal or Warner. A signed term from even one major would make the others' "the contract doesn't cover AI" position much harder to hold.
There is a second-order risk for players too. If union recordings come with an AI revenue share and non-union ones don't, AI licensing pushes labels and AI firms toward non-union sessions, library music and synthetic stems. A good AI clause therefore needs a matching guardrail on replacement, which is why the union has paired the two. We will update this post after the 3-5 November sessions.
Sources
- Human Made, Human Paid, American Federation of Musicians (primary source). Accessed 23 Oct 2026.
- Human Made, Human Paid FAQ, American Federation of Musicians (primary source). Accessed 23 Oct 2026.
- Local 802 AFM, Local 802, American Federation of Musicians (primary source). Accessed 23 Oct 2026.
- Major labels are getting "massive corporate payouts" for AI licensing but "paying musicians zero", says AFM's Human Made Human Paid campaign, CMU. Accessed 23 Oct 2026.
- AFM's Human Made, Human Paid Campaign Targets AI Pay, AIMusicpreneur. Accessed 23 Oct 2026.
- US musicians union sues UMG and Warner Music, alleging member recordings were licensed to Suno and Udio without compensation or credit, Music Business Worldwide. Accessed 23 Oct 2026.
- Universal and Warner press court to end US musicians' lawsuit over Udio, Suno deals, Music Business Worldwide. Accessed 23 Oct 2026.
- AFM Union Battles UMG and Warner Over AI Licensing Payouts, Hypebot. Accessed 23 Oct 2026.
Researched with AI assistance, written and checked by WATMM Desk.