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      <title>We are the music makers</title>
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      <description>Music tech and AI in music: the news that matters, what we think about it, and a directory of the tools.</description>
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      <lastBuildDate>Fri, 30 Oct 2026 12:30:00 GMT</lastBuildDate>
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    <guid>https://wearethemusicmakers.co/learn/recipe-short-video-teaser-from-your-stems</guid>
    <title>Recipe: a 15 to 30 second teaser for Reels, Shorts and TikTok from your own stems, with free tools</title>
    <link>https://wearethemusicmakers.co/learn/recipe-short-video-teaser-from-your-stems</link>
    <description>Every step, time and cost to cut a short vertical teaser from your stems with free, open-source tools (Audacity for the audio, Shotcut for the video), plus the rights checks to do before you post. Tool and platform details read on 28 Oct 2026.</description>
    <pubDate>Fri, 30 Oct 2026 12:30:00 GMT</pubDate>
    <dc:creator>We are the music makers</dc:creator>
    <category>format-recipe</category><category>promotion</category><category>workflows</category><category>stems</category><category>social-media</category>
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    <guid>https://wearethemusicmakers.co/research/pay-stub-what-a-tiktok-trend-pays</guid>
    <title>Pay stub: what a song earns when 50,000 TikTok videos use it</title>
    <link>https://wearethemusicmakers.co/research/pay-stub-what-a-tiktok-trend-pays</link>
    <description>TikTok and Meta pay music from licensing pools, not a published per-use rate, so a trend has no fixed price. On the one per-video figure in public circulation, a dated $0.03 from 2019, 50,000 TikTok videos would gross about $1,500 before a distributor cut. Every assumption is below. Sources read 29 Oct 2026.</description>
    <pubDate>Thu, 29 Oct 2026 06:30:00 GMT</pubDate>
    <dc:creator>We are the music makers</dc:creator>
    <category>format-pay-stub</category><category>tiktok</category><category>social-media</category><category>royalties</category><category>licensing</category>
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    <guid>https://wearethemusicmakers.co/best/budget-rig-musician-video-content-setup</guid>
    <title>Budget rig: a home video setup for musicians at ₹11,000, ₹27,000 and ₹52,000</title>
    <link>https://wearethemusicmakers.co/best/budget-rig-musician-video-content-setup</link>
    <description>Three phone-camera rigs for musicians who post performance and talking videos, priced at Bajaao on 29 Oct 2026: a lav-and-lamp starter for ₹11,177 (USD 117), a 32-bit float recorder rig for ₹26,917 (USD 282) and a two-mic wireless rig for ₹51,916 (USD 545).</description>
    <pubDate>Thu, 29 Oct 2026 03:30:00 GMT</pubDate>
    <dc:creator>We are the music makers</dc:creator>
    <category>format-budget-rig</category><category>buyers-guide</category><category>video</category><category>social-media</category><category>microphones</category><category>field-recording</category>
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  <item>
    <guid>https://wearethemusicmakers.co/learn/social-media-plan-for-musicians</guid>
    <title>A social media plan for musicians: what the platforms say they reward, and a weekly routine you can keep</title>
    <link>https://wearethemusicmakers.co/learn/social-media-plan-for-musicians</link>
    <description>TikTok, Instagram and YouTube have each published how their recommendation systems work. Here is what those explainers actually say, and a simple weekly plan built around them that leaves time for making music.</description>
    <pubDate>Sun, 25 Oct 2026 03:30:00 GMT</pubDate>
    <dc:creator>We are the music makers</dc:creator>
    <category>marketing</category><category>fans</category><category>social-media</category><category>workflows</category>
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  <item>
    <guid>https://wearethemusicmakers.co/learn/tiktok-and-reels-music-rights</guid>
    <title>TikTok and Reels music rights: who licenses your song, who pays, and why a viral sound pays so little</title>
    <link>https://wearethemusicmakers.co/learn/tiktok-and-reels-music-rights</link>
    <description>When someone puts your track under a TikTok or an Instagram Reel, money only reaches you if a licence and a distributor sit in between. Here is how the licensing works on both platforms, what the pay is based on, what the platforms forbid, and which distributor routes get your music into the libraries.</description>
    <pubDate>Sat, 24 Oct 2026 06:30:00 GMT</pubDate>
    <dc:creator>We are the music makers</dc:creator>
    <category>royalties</category><category>distribution</category><category>licensing</category><category>social-media</category>
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  <item>
    <guid>https://wearethemusicmakers.co/news/2026/09/youtube-shorts-music-revenue-explained</guid>
    <title>How YouTube Shorts actually pays when someone uses your song</title>
    <link>https://wearethemusicmakers.co/news/2026/09/youtube-shorts-music-revenue-explained</link>
    <description>Shorts don&#39;t pay per play. YouTube pools Shorts Feed ad money each month, takes out a music share for every Short that uses a licensed track, and the music share reaches artists only through a label or distributor. Here is the maths, with YouTube&#39;s own worked example, and what to check in your statements.</description>
    <pubDate>Fri, 04 Sep 2026 04:30:00 GMT</pubDate>
    <dc:creator>We are the music makers</dc:creator>
    <category>industry</category><category>youtube</category><category>social-media</category><category>royalties</category><category>explainer</category>
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