We are the music makers https://wearethemusicmakers.co/latest Music tech and AI in music: the news that matters, what we think about it, and a directory of the tools. en-us Wed, 05 Aug 2026 05:30:00 GMT https://wearethemusicmakers.co/news/2026/08/saregama-ai-music-videos-old-catalogue India's oldest label is using AI to make the music videos it never owned https://wearethemusicmakers.co/news/2026/08/saregama-ai-music-videos-old-catalogue Saregama owns the songs and recordings for much of Hindi cinema's 1960s and 1970s music, but not the film clips that went with them. It now uses generative AI to make new videos for those songs, and to rework some for younger listeners, while it still argues against unlicensed AI. The label hasn't said whether the original singers' or composers' estates get any say. Wed, 05 Aug 2026 05:30:00 GMT We are the music makers ai-musicartist-rightsindustrycataloguemusic-videosaregamaopenaiindia