https://wearethemusicmakers.co/latest Music tech and AI in music: the news that matters, what we think about it, and a directory of the tools. en-us Tue, 27 Oct 2026 05:30:00 GMT https://wearethemusicmakers.co/news/2026/10/sm-jyp-ai-virtual-idols-one-to-one-fan-chat https://wearethemusicmakers.co/news/2026/10/sm-jyp-ai-virtual-idols-one-to-one-fan-chat Chosun Biz reports that SM Entertainment and JYP Partners, JYP Entertainment's investment arm, have held investment talks with startups building AI virtual artists that hold a different one-to-one conversation with every fan. Nothing is signed. The model replaces the human performer behind a virtual idol, and that shifts who holds power in K-pop. Tue, 27 Oct 2026 05:30:00 GMT We are the music makers ai-musicartist-rightsvirtual-artistsk-popsouth-koreasm-entertainmentjyp-entertainmentfandom